Today in Milan, at Palazzo Mezzanotte, the 31st edition of the Pambianco-PwC Fashion Summit is taking place, the annual event that captures the key business trends in fashion and lifestyle. Deda Stealth is in the audience, following firsthand the insights and success stories shaping the day. This year’s title, “The New Normal for Fashion and Lifestyle: Pricing, Experience and New Markets,” says a lot about the industry’s current priorities. The program, with interviews led by David Pambianco, puts the spotlight on case studies from companies such as Mulberry, Roberto Cavalli, Autry, Pandora, Macron and Como 1907. It also makes room for the fashion-adjacent sectors driving growth today: jewelry, sportswear, eyewear and e-commerce. The day is rounded out by contributions from PwC Italy and Sita Ricerca. The event is hybrid: alongside the in-person audience, it can be followed via livestream with prior registration.

For Deda Stealth, it is an opportunity to listen and engage with the fashion ecosystem, because the Summit’s themes are the ones the industry grapples with every day: managing the complexity of an increasingly global supply chain, protecting margins and responding to volatile demand. This is the same perspective behind Stealth Cosmica, the new cloud-native, composable ERP platform designed for fashion brands. Cosmica does more than upgrade a management system: it orchestrates the entire application ecosystem (ERP, PLM, CRM, WMS, e-commerce, marketplaces and data/AI platforms), connecting data, processes and decisions across the whole supply chain, without making it rigid and while preserving the vertical specialization that has always set Deda Stealth apart. The starting point is that, today, competitive advantage no longer depends on how much technology you adopt, but on how well its components work together. The same is true of artificial intelligence: reliable demand forecasts, what-if simulations and allocation and replenishment scenarios require clean, centralized and normalized data. In this view, AI does not replace people; it enhances their ability to read market signals. The same logic extends to traceability, with digital product passports, multi-tier monitoring and ESG reporting becoming part of the data infrastructure, and to the resale market. With Stealth Revalue, developed together with Competitoor, Deda Stealth brings recommerce and pre-loved intelligence within the brand’s sphere of control, applying to the secondhand market the price and market intelligence logic previously reserved for the primary channel. Pricing, one of the Summit’s central themes, in fact concerns a product’s entire life cycle, right through to its second life. The message Deda Stealth brings to Milan is that, in fashion today, what matters is the ability to orchestrate tools and turn them into decisions, from production all the way to the resale market.