At Deda Stealth, we know that the frontiers of innovation are always on the move!
With a deep understanding of the processes that define—and often transform—the fashion industry, we are always ready to push beyond limits, constantly seeking solutions that align with the dynamics of this complex market.
For this reason, we have launched an ambitious international expansion project into the United States, intending to strengthen our thought leadership in supporting fashion and luxury brands.
The recent acquisition of Dispell Magic has further enhanced our capabilities, opening up new opportunities to integrate advanced technologies and tailor-made solutions, making Deda Stealth even more competitive and ready to support brands on their innovation journey.
In an exclusive interview with Milano Finanza, Luca Tonello, CEO of Deda Stealth, spoke about how this new venture across the ocean represents a fundamental step in the company’s vision for global expansion.
Today's geopolitical environment—marked by economic uncertainties, tariffs, and fluctuating international trade policies—tests fashion and luxury companies worldwide.
In particular, the fashion industry must navigate unique challenges, including rapid adaptation to market dynamics, tariff regulations, and changes in production and distribution costs.
This scenario calls for solutions that optimize production processes and enable real-time responses to economic shifts and consumer needs. In this context, Stealth® AI and Competitoor stand out as complementary technologies, providing concrete answers to these challenges and empowering fashion and luxury brands to navigate a complex economic landscape successfully.
Stealth® AI, with its predictive analysis and dynamic planning capabilities, supports brands in optimizing supply chain management and collection planning.
Thanks to artificial intelligence algorithms, brands can anticipate market trends, optimize production, and react swiftly to demand fluctuations, improving operational efficiency even in volatile markets.
On the other hand, Competitoor is an innovative price monitoring tool, enabling companies to track competitors' prices and global pricing strategies effectively.
The expansion of Deda Stealth into the United States is just the beginning of a journey that will see us increasingly playing a key role in guiding fashion brands towards a future that is ever more innovative and technology-driven.
As Luca Tonello emphasized during his interview with Milano Finanza, "the true strength of Deda Stealth lies in the combination of technology and the human factor."
Technological platforms alone are not enough: it is the interaction with human creativity and the expertise of our teams that allows us to fully unlock the potential.
Artificial intelligence does not replace humans; it enhances them, allowing fashion and luxury brands to optimize processes and respond to market challenges with agility, while always keeping personalization and creative value at the center.
From production to distribution, from store management to pricing strategies, we are ready to support fashion and luxury brands in their growth journey with targeted technological solutions and a clear vision, guiding them into the future of innovation in the industry.
