Sustainability in support of business growth

Sustainability, Transparency and Traceabilty are the key points of the Fashion Industry digital transformation


How is the Fashion Supply Chain changing?

The Fashion Industry has just returned from a challenging and unpredictable period which caused a slowdown in economic growth. However, while dealing with such unparalleled events, fashion brands could reflect upon the mechanism behind a sector ever more sensitive to environmental issues.

These considerations confirm that business models are adapting to the transformations of the Fashion Supply Chain and brands must rethink business strategies, focusing on ethics and sustainability.

For this reason, in order to enhance efficiency and effectivness of an industry, brands must be able to consciously measure the sustainability performances along the entire value chain, so that the competitive and social context in which they operate are aligned.


Realying on existing technological tools supporting fashion industries in the management of production and distribution processes, fashion brands must also commit to transparency and traceability as key enablers of change to guarantee a more sustainable future and develop a shared value.

Read more on this topic in the new Market Report of Dedagroup Stealth.

Download the Report now to learn more