Deda Stealth, the Italian leader and a European benchmark in Fashion Tech, is strengthening its presence in the French market. With more than 40 years of experience and established credibility among Europe’s leading fashion brands, Deda Stealth aims to become the go-to technology partner for French fashion and luxury brands.
With this objective, Deda Stealth is targeting a 20% increase in revenue from its current €43 million, supported by a broader expansion strategy in France and across Europe.
Already a trusted partner of several French and European luxury brands, including NotShy and Absolute Cachemire (MCC Group) and multiple brands within the Kering Group, the company is building on its recognized expertise in Italy - where more than 70% of premium and luxury brands use its solutions - to support French companies in their digital and sustainable transformation.
Deda Stealth in Numbers:
Current revenue: €43 million
Revenue target: +20%·
Presence in 45 countries
400 IT specialists·
30,000 users
Deda Group: 5,000 employees
Consolidated revenue: €472 million (2024)
More than 1,300 clients
Operating in 45 countries, Deda Stealth’s Stealth® platform enables fashion brands to manage their entire value chain in real time - from product design to retail - while meeting new European requirements for traceability and environmental responsibility (AGEC Law, CSRD, and the Digital Product Passport). Thanks to strategic acquisitions such as Zedonk (ERP for emerging designers), B/SAMPLY (collaborative supply chain platform), and Competitoor (AI-powered pricing and competitive intelligence), Deda Stealth now offers a comprehensive vertical ecosystem combining ERP, artificial intelligence, sustainability modules, and retail and omnichannel management tools. This allows the company to address all market segments: designers, SMEs, luxury brands, and international groups.
Our vision is to connect fashion and technology to build a more innovative, digital, and sustainable future. In France, we want to help brands manage their growth and digital transformation while bringing Italian excellence to the world. Luca Tonello, CEO of Deda Stealth.
With a growth target of +20% by 2026, Deda Stealth is making France a key driver of its European expansion. The country represents a crucial market, home to numerous international fashion and luxury brands seeking comprehensive solutions to manage the complexity of their supply chains and omnichannel distribution.
With more than 400 IT specialists, 50 active global projects, and over 30,000 users, Deda Stealth supports leading French brands, including NotShy and Absolute Cachemire (MCC Group).
Deda Stealth’s goals are clear: to seize new growth opportunities with French fashion, luxury, and retail brands, and to develop a network of technology partners in France to accelerate local deployment and strengthen integration capabilities, fully aligned with the company’s broader European strategy.
Relying on a network of international partners including Google Cloud, Accenture, PwC, TNP, Copperpod, Temera and Planet, Deda Stealth delivers in France solutions that combine economic performance, digital innovation, and environmental responsibility.
"Sustainability is no longer an option; it’s an imperative for the fashion industry. At Deda Stealth, we help brands combine performance, digital innovation, and environmental responsibility throughout their entire value chain."Luca Tonello, CEO of Deda Stealth.
