In today’s fashion and luxury landscape, pricing has become a strategic capability rather than a purely commercial one. Global brands operate in markets that change rapidly, across channels where competition is fully transparent and consumer expectations are constantly rising.
Bata knows this complexity well. With more than 130 years of history and a presence in over 70 countries, the brand combines a long-standing heritage with a truly global footprint.
Selling over 180 million pairs of shoes every year, Bata operates as a federation of local companies, each responding to its own market dynamics, seasons, and customer behaviors.
This model enables proximity and relevance, but it also creates a fundamental challenge: how to maintain efficiency, consistency, and speed while preserving local autonomy. The balance between “think global and act local” becomes increasingly delicate when decisions must be taken quickly and at scale.
For decades, fashion pricing relied heavily on experience and intuition. Today, that approach is no longer sufficient. Markets move faster, competitors react instantly, and relying on fragmented or delayed information exposes brands to margin risk and missed opportunities.
For Bata, the challenge was not a lack of data, but the way data was collected and used. Competitive and market information was managed locally, often manually, using different standards and tools. Comparing markets, aligning strategies, or reacting in real time became increasingly complex. What the brand needed was not uniformity across markets, but a shared approach and methodology.
By creating common frameworks for collecting, analyzing, and acting on data, Bata could finally compare “apples with apples” and respond more effectively from a global perspective. This is what “precision at scale” truly means: respecting local differences while enabling global visibility and faster decision-making.
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To achieve this level of precision, technology becomes essential. This is where Deda Stealth and Competitoor come into play.
By integrating Competitoor’s AI-powered pricing intelligence into the Deda Stealth ecosystem, brands can now gain access to a unified platform designed to monitor competitors, prices, assortments, and availability across markets and channels in real time.
Advanced analytics transform raw data into clear, prioritized insights, helping teams identify pricing gaps, margin risks, and competitive opportunities.
For global organizations like Bata, flexibility is key. The value lies not only in data accuracy but in the ability to adapt the solution to complex organizational structures and evolving needs. Pricing intelligence becomes a strategic asset, supporting decisions across the value chain, from product design and assortment planning to market positioning and execution.
The true test of any technology is its impact on the way people work. Access to competitive insights at scale is reshaping internal processes, accelerating decision-making, and pushing organizations toward a more data-driven culture.
This transformation does not happen overnight. Change management, new skills, and cultural adoption are essential. Yet the direction is clear: real-time data enables teams to design more competitive products earlier, optimize assortment and availability across omnichannel networks, and reduce reliance on reactive promotions.
Looking ahead, artificial intelligence will play an even greater role. Predictive pricing models, AI-driven simulations, and automated decision support will allow brands to anticipate market movements rather than simply react to them.
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This plan includes daily price tracking and promotions for selected SKUs across brands and their competitors' websites.
This plan delivers a 360° view of brands and their competitors' catalogs, pricing, promotions, and new launches.
This plan features positioning and multi-brand comparison of a company and its competitors from the perspective of key online retailers.
When data, AI, and strategy work together, everyone benefits: brands become more competitive, teams act with greater confidence, and consumers enjoy better value and increased availability.
Discover the full conversation between Bata and Competitoor at Tech for Retail 2025 and explore how data-driven pricing is shaping the future of global fashion retail.
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