Retail & Omnichannel

Boost your customer's experience through technology

The fashion supply chain represents the link between the concept of each garment and the end customer. Managing a Fashion Supply Chain means ensuring a responsible and timely organization of the garments and accessories creations, transforming raw materials into finished products and preparing them for final consumption. The entire process involves collecting punctual data at every stage and analyzing it in order to make improvements to ensure efficiency in warehouse operations, minimize errors and delays, and streamline processes for a better customer experience.


Fashion Retail in an omnichanel perspective


From the corners to the flagship stores and the concept stores, up to the fashion retail outlets: according to their characteristics, the type of product sold, and their location, fashion stores can present different formats. They represent the places where the real interaction with the final consumer takes place. The Fashion Retail sector is responsible for the marketing of the finished product and represents its final link in the value chain. The Retail model of each fashion company has specific characteristics that differentiate it from the other stages of the Supply Chain:

1. Logistics: a large number of locations and departments are dedicated exclusively to the distribution of items in the various stores;
2. Sales Channel: the physical store remains today the place par excellence of Fashion Retail, but the rise of online sales channels requires the perfect mix and alignment between offline and online environments. 
3. Price: the retail sector does not integrate production processes into its cost structure. As a result, there is a difference between the cost price in the wholesale sector and the retail selling price, which falls on the final consumer.


Fashion Retail Management: data and processes managed in Stealth®


Once the goods arrive at the central warehouse, they must be moved to reach their destination at the physical stores. In order to have full control of warehouse movements, however, it is essential to have access to a series of functionalities that allow retailers to query data relating to stock quantities, price lists, and sales orders to consciously organize any replenishment orders and plan the correct logistics activities, minimizing shortages or overstock problems (Store Back Office). 

When items have reached their destination at physical stores, it will be necessary to have full control over the receipt of ASNs, as well as return requests and the management of POS, receipts, and billing.


Optimize ominchannel processes and strategies


Every physical store must be transformed into an integrated ecosystem through which customers can see, try and buy products. This can be put into practice following processes that are always consistent, updated, and synchronized, regardless of the purchase channel chosen. This means being able to combine and align the different touchpoints used by the end consumer in the purchase process. 
Combining the data collected from the online and offline shopping experience and the exchange of information between the two different environments, enable smart sales integration, a capillary mapping of Omnichannel flows, and access to global inventory, with greater consumer satisfaction.


With Stealth® Orchestrator and Stealth® OMS you can independently menage the typical omnichannel processes, such as:

1. Click & Collect

2. Book online, buy in store

3. Buy online, return in store

Deda Stealth & Retail Pro Deda Stealth is a commercial and development partner of Retail Pro, the POS software solution to manage the Fashion point of sales. DISCOVER MORE

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