According to a recent FEVAD-AFP report, online retail in France reached €175 billion in 2024, with over 2.6 billion transactions. Leading the charge is the fashion and apparel sector, with nearly 60% of internet users buying clothing online. That makes it the top-performing category in the digital commerce landscape, generating €7.7 billion in revenue and accounting for 23% of total online sales. Even more telling is the growing appetite for second-hand fashion. Over half of online shoppers reported purchasing at least one used item in the past year, and 39% of those were in the fashion segment. This shift highlights the increasing role of sustainability and conscious consumerism in shaping modern shopping behavior.
While this growth is exciting, it brings a set of operational challenges that many fashion retailers are still grappling with. As sales flow in from multiple channels, e-commerce platforms, physical stores, and third-party marketplaces, managing inventory and orders becomes increasingly complex. Often, the stock is fragmented across systems, making real-time visibility difficult. As a result, retailers face missed sales opportunities, longer fulfillment times, and rising costs. At the same time, today’s consumers expect a seamless shopping experience, whether they're browsing online, picking up in-store, or returning items through a different channel.
Add to this the pressure to meet new environmental regulations and consumer demand for transparency, and it's clear that many retailers need to rethink how they operate. The question is no longer whether to go omnichannel, but how to do it efficiently and smoothly.
Stealth® Omniretail is an innovative modular solution designed to address exactly these challenges, giving retailers the tools they need to streamline operations and unlock true omnichannel potential. It offers a single, powerful platform to connect all retail processes — from front-end sales to back-end logistics.
With Stealth Omniretail, retailers gain:
A centralized platform for managing sales, stock, and customer data across all channels;
An advanced Order Management System (S-OMS) that orchestrates online and offline fulfillment in real time;
Real-time inventory visibility, helping teams react quickly to demand and avoid overstock or stockouts;
Modular architecture, so brands can activate only the components they need, from Stealth® Retail to Stealth® Orchestrator and mobile apps;
Seamless integration with e-commerce platforms, marketplaces, and store systems.
By adopting Stealth® Omniretail, brands can respond faster to shifting consumer habits, reduce operational inefficiencies, and support more sustainable business practices. Whether it’s managing returns across channels, optimizing inventory, or offering click-and-collect services, retailers can deliver the unified, flexible experience that today’s shoppers expect. In a market where fashion e-commerce is booming and second-hand is reshaping the value chain, Stealth® Omniretail isn't just a solution, it's a strategic advantage.
