The U.S. expansion follows Deda Stealth's recent acquisition of Competitoor, an AI-powered tool for brands to compare their pricing strategies with competitors.
Tonello stated that in a time of "tariff war" and rapidly changing prices, price monitoring tools like Competitoor are crucial for brands to stay reactive to market values. Competitoor is expected to be most appealing to mid-level luxury brands.
Alongside Competitoor, Deda Stealth will also offer its established tools: Stealth AI (formerly Planning Tool), an AI-powered allocation and assortment planning tool using real-time data, and Bsamply, a platform connecting raw material suppliers to fashion companies.
These tools provide AI-powered support to help U.S. customers review inventory and allocation strategies. Tonello highlighted that Stealth AI can help brands minimize stock and maximize revenue, especially relevant with tariff challenges, by enabling simulations on moving goods globally while accounting for duties.
The company plans to target businesses with an annual turnover between $100 million and $2 billion for Stealth AI and Bsamply, as they often use legacy technology that could benefit from an upgrade.... For 2025, Deda Stealth aims for 30 U.S. brands to adopt Competitoor annually and to bring three to five new clients onto the full Deda Stealth system (including Stealth AI and Bsamply).
